i l l u s t r i o u s
: : Saturday 7 May 2016, 7.35am GMT : : GO > > : :

Illustrious are thrilled to announce that we've won a highly prestigious Purple Apple award - beating over 120 other entries - as most engaging and effective live event in the entire UK retail sector in 2015.

Liverpool ONE joined forces with Illustrious to create The Crossing – a 3D soundscape that celebrated the 175th Anniversary of the first Cunard transatlantic sailing. The recording was created in line with the city of Liverpool’s summer event focus ‘One Magnificent City’, the highlight being the arrival of Cunard’s ‘Three Queens.’ The Crossing captured the special relationship between Liverpool and New York by transporting visitors from One Magnificent City to another through sound.

It offered a unique form of enlivenment and capitalised on visitors celebrating the Cunard events to increase footfall, providing a backbone to the city’s focus on Cunard.

The judges said... this is genuinely is something that hasn’t been seen before in the shopping centre world and should, for that, be rewarded for its alternative approach.

RESULTS Sales increase of 13.5% PR coverage worth £277,000 Facebook following up 4.2% 11,000 Facebook reach